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Episode 77 - What Email Marketing Software Should I Use?
Welcome to episode 77 of the PDG Advertising Podcast! This spring, we've seen fantastic growth, welcomed new clients, celebrated team milestones, and expanded our team. Today, we discuss selecting the best email marketing software, tailored to your business size—Mailchimp for small businesses, Klaviyo/ActiveCampaign for mid-sized, and HubSpot/Salesforce for large enterprises. We also explore effective advertising platforms. PDG spends $80,000 weekly on Google, Meta, TikTok, LinkedIn, and Microsoft Ads, emphasizing the importance of engaging customers where they are. Plus, a success story: optimizing a SAAS project's Google Ads for higher quality leads through strategic segmentation. Your engagement means everything; share, like, review, or drop your questions for a chance to be featured. Thanks for listening, and here's to your success!
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By Peter DoakWelcome to episode 77 of the PDG Advertising Podcast! This spring, we've seen fantastic growth, welcomed new clients, celebrated team milestones, and expanded our team. Today, we discuss selecting the best email marketing software, tailored to your business size—Mailchimp for small businesses, Klaviyo/ActiveCampaign for mid-sized, and HubSpot/Salesforce for large enterprises. We also explore effective advertising platforms. PDG spends $80,000 weekly on Google, Meta, TikTok, LinkedIn, and Microsoft Ads, emphasizing the importance of engaging customers where they are. Plus, a success story: optimizing a SAAS project's Google Ads for higher quality leads through strategic segmentation. Your engagement means everything; share, like, review, or drop your questions for a chance to be featured. Thanks for listening, and here's to your success!