Playbook For Amazon

Episode 77: What’s New on Amazon June 2022 with Jenna

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New Brand Analytics search dashboards are now available
  • There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
  • The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. 
  • The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.
    • For each term it will break down the following:
    • Query Volume 
    • Impressions 
    • Clicks 
    • Add to Carts 
    • Purchases 

      • Helps you determine what terms are converting for you the best not only for the PPC side of things but also organically 

      For each product it will have the following:
      • Impressions 
      • Clicks 
      • Add to Carts 
      • Purchases 

        • This can really help on the conversion side of things, you can see how many people added the product to the cart and how many actually led to a purchase. Based on this you can decide if your listing is enticing enough. 

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        Playbook For AmazonBy Jeff Lieber
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