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Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue

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Podcast: Startups For the Rest of Us (LS 58 · TOP 0.5% what is this?)
Episode: Episode 774 | How a Non-Technical Founder Bootstrapped to Millions in Revenue
Pub date: 2025-05-13

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In this episode, Rob Walling sits down with Noah Tucker, the non-technical founder behind Social Snowball, an affiliate marketing SaaS built for Shopify. Noah bootstrapped the company to $5M+ in ARR, navigating technical roadblocks, team-building hurdles, and a crumbling codebase, while leveraging bold growth tactics like influencer partnerships to scale fast.

Topics we cover: 
  • (3:26) – Spotting the gap in affiliate tools for creators
  • (7:09) – The agency MVP failure and early dev misfires
  • (11:15) – Losing a CTO to priesthood 
  • (16:33) – How influencer partnerships fueled fast early growth
  • (30:12) – Hiring a world-class CTO and engineering team
    • Links from the Show: 
    • Discretion Capital
    • MicroConf Remote | May 21, 2025
    • TinySeed
    • Noah Tucker | LinkedIn
    • Noah Tucker (@noatuck) | X

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      The podcast and artwork embedded on this page are from Rob Walling, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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