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Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS Exit


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Podcast: Startups For the Rest of Us (LS 58 · TOP 0.5% what is this?)
Episode: Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS Exit
Pub date: 2025-05-27

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What’s it take to bootstrap a niche SaaS to $90M without raising a dime?

In this episode, Kevin Wagstaff joins Rob Walling to share how he and his brother bootstrapped Spectora from a scrappy MVP to a $90M valuation. It’s a masterclass in finding traction in unsexy markets, building with empathy, and making smart bets like embedded payments.

Topics we cover: 
  • (4:39) – The surreal moment Kevin and his brother became multimillionaires
  • (9:14) – Why a mobile-first approach won in an outdated, overlooked niche
  • (17:39) – How adding payments created a second revenue stream and bigger valuation
  • (20:36) – The early hustle: trade shows, 6 AM demos, and Facebook group tactics
  • Links from the Show: 
    • SaaS Launchpad Course
    • MicroConf
    • Kevin Wagstaff | LinkedIn
    • Kevin Wagstaff (@KevinWagstaff3) | X
    • Spectora
    • Kevin’s Built to Sell Radio Episode
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      The podcast and artwork embedded on this page are from Rob Walling, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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      Wenbin Fang's Podcast PlaylistBy Wenbin Fang / Listen Notes