The Multifamily Hangout

Episode 78 - Lance Swank and Chris Moreno


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Lance Swank is the President and Chief Executive Officer of Sterling Group, Inc., a vertically integrated real estate services firm specializing in multifamily housing and self-storage across the Midwest, South, and Southeast.

He joined Sterling in 1983 and has played a central role in expanding the company into a diversified platform that includes development, construction, property management, and investment operations.

Under Lance’s leadership, Sterling Group has developed, acquired, constructed, and managed thousands of apartment and self-storage units nationwide. He focuses on long-term relationships, operational discipline, and delivering value through integrated real estate services.

Lance is also a recognized industry voice and frequent speaker at multifamily and real estate events.

He holds a bachelor’s degree from DePauw University and has served in multiple leadership and advisory roles throughout his career, reflecting a strong commitment to advancing the real estate industry.

If you want a shorter, punchier version for intros or event promos, I can craft that too.

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The Multifamily HangoutBy The Multifamily Hangout