Brand Archetypes

Episode 78 – Low-Energy Archetypes


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Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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