In Episode No. 78 of The Big Web Show ("everything web that matters"), Jeffrey Zeldman interviews Margot Bloomstein, author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012), about her professional transition from design to content strategy; the vagaries of the consulting life; how mentoring and non-traditional academic backgrounds can fit into a web career; how to write a content strategy book for people who are not content strategists; and the beauties of Pittsburgh.

Links for this episode:

• http://appropriateinc.com
  
• http://appropriateinc.com/book/
  
• https://twitter.com/mbloomstein
  

This episode is sponsored by Shutterstock.com, where you’ll find over twenty million stock photos, vectors, illustrations, and video clips. Get 30% off any package using discount code bigwebshow11.