Words matter. Titles? Maybe even more.

This week, Chris and Jayson wade into the semantics swamp: are you a Custom Integrator or just the AV Guy? Does it really make a difference—or are we just splitting hairs while pulling wire?

We talk shop labels, public perception, what clients actually hear when we describe what we do, and why some dealers take this distinction personally. (Spoiler: they should.)

It’s a debate as old as HDMI—and twice as frustrating.

#InsideIntegration #CustomIntegrator