Humanizing Leadership- Conversations for the Next Generation

Episode 78 with Sofia Stefou, CEO, Actor and Marketing Maven


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Sofia Stefou a Canadian bred serial entrepreneur, marketing strategist, actor and producer. As if that’s not enough, she is also the founder of VidaCher, a digital storytelling agency that helps brands and people develop and launch cohesive stories across multiple platforms.

In her 19-year career, she has been in executive marketing and sales positions in the United States, Canada and India where she has had the opportunity to work on some of the world’s top brands including: American Express, Scotiabank, Cadbury, USC and Orange India.

Sofia’s entrepreneurial spirit and keen interest in media and technology compelled her to launch her latest venture, VidaCher, where Sofia and her team craft compelling stories across multiple platforms on behalf of brands and people.
VidaCher’s rapid success earned it a feature in LA’s premiere city guide, Voyage LA, as part of the magazine’s “Inspiring Stories” segment.

As part of VidaCher’s commitment to educating clients, Sofia has produced and moderated panel discussions on successfully running startups. Past co-sponsors of these ventures have been Scale LA (LA’s largest healthcare accelerator.

A graduate of Ryerson University’s Marketing Management program in Toronto, Sofia also earned her Masters in Technology and Innovation from the Toronto-based Ted Rogers Program, ranked by Bloomberg Businessweek as one of the Top 25 International MBA Programs.

FUN FACT! Sofia has worked as an actor in Hollywood, Bollywood and Hollywood North (aka Toronto)!

Check VidaCher out on their website: https://vidacher.com/

or

Connect with Sofia on LinkedIn: https://www.linkedin.com/in/sofiastefou/
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Humanizing Leadership- Conversations for the Next GenerationBy FrequencyDM

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