Service Success Academy welcomes Craig Arthur to episode #79 of Pipeline to Profitability. Craig Arthur is an international marketing consultant and the managing partner of Wizard of Ads Australia. Craig's book, "How to Win the Hearts, Money & Loyalty of Profitable Customers" outlines 101 relational marketing principles. This book is written specifically for owner-operated home services businesses.

Craig Arthur’s Book Recommendations: It's the Manager and Culture Shock by Jim Clifton and Jim Harter. Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Check out Craig Arthur

Web: www.wizardofads.com.au

Email: [email protected]

Linkedin: https://www.linkedin.com/in/craig-arthur-16347bb9/

Craig’s book recommendations:

Profitable Customers by Craig Arthur, Wizard of Ads

Mr Jenkins Told Me by Jonathan Bancroft with Roy H. Williams

The E Myth HVAC Contractor by Michael E. Gerber and Ken Goodrich

WTF?! Willing to Fail by Brian Scudamore and Roy H. Williams

Listen to more episodes here: https://www.allanfergusonpipelinetoprofitabilitypodcast.com/

Looking to grow your drain division? Get started here: https://www.servicesuccessacademy.com/

Find us on social

Facebook: https://facebook.com/servicesuccessacademy 

Instagram: https://instagram.com/servicesuccess_academy

Community: https://facebook.com/groups/servicesuccessacademy