Eli Halali is the co-owner of 2 bros pizza with ten locations, The Juice Shop (4 locations) and Taquiera Diana (4 locations) and the recently opened Upside Pizza. On this episode we talk about operating multiple locations, expanding food brands in the most challenging city in the world, working with your brother and yes I’m going to ask him how the hell they make money selling $1 slices of pizza. If you love arguing about NYC pizza culture and want to hear about brand building and marketing from a master - this episode of The Line is for you.

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