Whatever role you play in a sales position, there are a lot of moving parts and specific challenges involved with your unique role. Today, I talk to an account executive who has held many roles in the sales cycle and is passionate about making life for salespeople easier. We talk about his vast knowledge and lessons learned, along with how his company OppSource has developed a platform to make salespeople more productive.

Today's guest is Andy Zehren. I met Andy by chance, but discovered that he had so much experience that he would be a perfect guest for the podcast. Andy is an account executive for OppSource a platform that makes B2B sales prospecting and engagement easier. They help find and prioritize prospects and enable one sales rep to do the work of three with their automated touchplans.

Episode Highlights:

• How Andy has held a lot of different roles in sales and he started as an SDR.
• How each different role has had specific challenges.
• Andy works with sales people at OppSource helping them with solutions to be more productive and make their lives better.
• The importance of building relationships and challenges with automation.
• Challenges of spending too much time and energy on a small amount of accounts.
• Working smarter and hyper personalization. Average attempts at cold prospecting used to be four and now it is nine.
• Saving time using a template, but making sure that the person you are reaching out to knows that you are a person reaching out to them.
• The importance of having strong software that helps with followups.
• Making sure that sells people moving is a seamless experience for the company and the prospect.
• How OppSource simplifies the process of preparing for the sales workday using a smart technology solution.
• The importance of finding the most productive call hours.
• Having the ability to reach out to all of the decision makers and strategic selling.

Resources:

• Andy Zehren LinkedIn
• @AZehren Twitter
• OppSource
• [email protected]