The Kansas City Chiefs of Missouri may have won Super Bowl LIV, but which brand took home the trophy for best ad?  Those (sometimes) clever and (hopefully) memorable 30- to 60-second commercials between football maneuvers can cost millions upon millions of dollars.  What makes the financial cost worth it? Special guest, Kellogg School Professor Derek Rucker, is here to review and assess the 2020 Super Bowl commercials.