Good Morning Onward Nation…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. And today’s episode is going to be a solocast…where it’s just you and me exploring a topic at some real depth — something helpful — so you can build and scale your business. So let’s dive in.

Much has changed since I wrote The Small Business Owner’s Handbook to Search Engine Optimization in 2009.

Google now has a longer and more complicated recipe of factors it uses to rank you and your competitors as you attempt to earn the attention of your prospects and customers.

And many of the factors within Google’s list are not properly setup within the typical small business website.

That means fewer leads and perhaps less opportunity to generate higher sales.

All of which makes it important — for you as the business owner — to know some of the fundamentals to SEO. Not so you can do the work — but so you can establish expectations for your team — and then audit their results.

So for today’s solocast — I am going to share with you what is, in my opinion, one of the biggest, most expensive money draining mistakes business owners make. And that mistake is being too passive regarding the amount of traffic the website for their core business is attracting. And that number should be 60 percent of your total traffic — so 60 percent, Onward Nation, of your website’s traffic should be coming from organic search — a combination of Google, Bing, and other search related sources.

Full show notes available here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-80