In episode 8 of the Brew Time podcast, I talk to brutally honest PR Kristel Valaydon about how she does content differently. And why she gets strategic about her content to focus on the right customers for both her business and her clients.

In this podcast we discuss:

• The importance of building a community and making that the basis of content and PR.
• When you need PR and when you shouldn't do PR.
• What Kristel has learned from 10 years of running a business. Including working with rebels and misfits.
• Taking a strategic approach to online comms.
• The key things you need to know before you hire a PR or comms expert.
• Why the formulaic approach to marketing isn't going to work for you. And what you need to do instead.
• Why digital PR is an integral part of the PR package
• Why you need to get your internal PR right first before you work on the media relations.
• Transitioning onto a plant-based diet and how the way you live your life can impact your reputation.
• Small Business Chat on Facebook Live - Weekly Live with co-host Karen Black. Using lockdown as a trigger for taking a chat with your business bestie online and helping others with that.

Then we go full circle and talk about how all of this comes around to creating a community again.

Plus, find out Kristel's big tip for creating consistent content

And Kristel's answer to the Big Brew Question. 

Links you'll need: 

www.kvcomms.com

Connect with Kristel here:

Facebook (and home of Small Business Chat)  – https://www.facebook.com/KVComms

LinkedIn - https://www.linkedin.com/in/kristelvalaydon/

Instagram - @kvcomms

Take action from the tips in this episode with Brew Time help over here.