Changing Minds

Episode 8: AD Down Under: The Arc of the Australian Detailing Program


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What lessons can three decades of AD teach us about adapting to change?

Hear from Debra Rowett, an advanced practice pharmacist and academic detailing leader in Australia for over 30 years. Deb shares the origins of AD in Australia and how it has evolved to support health professionals across various therapeutic areas. She discusses the importance of building trusted relationships with clinicians, particularly in rural areas, and how her team has adapted to challenges through the years. Deb also highlights the future of AD, emphasizing co-design, collaboration, and the role of technology. Don’t miss her insights on how AD continues to evolve and make a meaningful impact on patient care.

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Changing MindsBy Anna Morgan-Barsamian, MPH, RN, PMP, Senior Manager, Training & Education, NaRCAD