In this double-feature episode, Cynthia Portugal talks with Agnieszka Górnicka, founder of Inquiry International in Poland, and Paul Gebara, the company’s UK and International Senior Representative with a rich global background.

Together, they explore the nuances of market research across Central and Eastern Europe, unpacking the region’s distinctive challenges and the wealth of untapped opportunities in markets like Poland, the Czech Republic, and Hungary.

They highlight the region’s remarkable economic growth—with Poland described as a “hidden secret”—and discuss how global companies often overlook these vibrant markets at their own risk.

The conversation also turns to AI in research, covering its growing integration, advantages, and limitations—while underscoring the irreplaceable role of human insight in guiding AI-driven approaches in such dynamic environments.

Tune in to discover why skipping these emerging markets could be one of the biggest missed opportunities for global businesses.