Comprehensive capital campaigns: Much-needed strategy and structure? Or antiquated and artificial approach to advancing the mission?

On the latest episode of the Talking Shop podcast, co-hosts Erin Moran and David Lively draw on their experience as former Campaign Directors (at DePaul and Northwestern) to explore the complexities of campaign planning and execution, what works well and what doesn’t work so well, and – gasp! – whether comprehensive capital campaigns are obsolete, altogether.

Erin and Dave examine the upsides of comprehensive campaigns (they can align with long-term University strategic plans) and the downsides (temptation to focus on ever-larger fundraising goals instead of the impact of each and every gift). They consider issues like the impact of artificial timelines, donor acquisition and fatigue during long-term campaigns, and whether targeted micro-campaigns are a viable substitute.

Tune in!