Sales organizations invest thousands of dollars each year in sales training, focusing on lead generation, asking effective questions, negotiation, and account management. But most don't teach the trait people really respond to: empathy. Join Colleen Stanley, President and Chief Selling Officer at SalesLeadership, Inc., and creator of the Ei Selling System(R), as she shows why empathy builds long-lasting relationships in business.

Guest: Colleen Stanley (@EiSelling)

Hosts: Tim Clarke (@timxclarke), Tiffani Bova (@Tiffani_Bova)

Read the article that inspired the conversation:

https://www.salesforce.com/quotable/articles/powerful-selling-skill/