Sales organizations invest thousands of dollars each year in sales training, focusing on lead generation, asking effective questions, negotiation, and account management. Most don't teach the trait people really respond to: empathy. Join Colleen Stanley, President and Chief Selling Officer at SalesLeadership, Inc, and creator of the Ei Selling System(R) as she shows why empathy builds long-lasting relationships in business.

Read the article that inspired the conversation: Are You Missing This Powerful Selling Skill? (https://www.salesforce.com/quotable/articles/powerful-selling-skill/)