Host Sara Armstrong, Sr. Manager of Worldwide Prototyping at AWS speaks with Lorenzo Alleva, Director Digital Labs at Bridgestone about prototyping solutions addressing critical safety improvements for vehicle drivers, by alerting them of potential tire hazards in real-time!

How is cloud technology helping the world’s biggest tire manufacturer go the extra mile in driver safety? Get a behind the scenes look at Bridgestone's journey into building an innovative tire monitoring system as part of their vision around vehicle mobility solutions. As mobility evolves, AWS and Bridgestone collaborate on tire design and safety features by harnessing data from software simulators and real world connected vehicles.

Get a look at the “craft of the possible”, as AWS host Sara Armstrong and Bridgestone’s Lorenzo Alleva discuss how their companies are leveraging the power of Machine Learning and Amazon Connected Vehicle Solution to inform vehicle drivers about potential hazards. You’ll find about the engagement between AWS’s Prototyping team and Bridgestone’s Digital Lab that led to the deployment of a system that derives meaning from interaction between tires and the road surface -- all this without installing any additional hardware in the car!