In this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals!

This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with lead generation, and ensuring cross-functional coordination. 

They also share stories of creative campaigns, managing complex Martech stacks, and the lessons learned from high-stakes marketing investments.

Key Takeaways:

• The role of field marketing, vertical marketing, and global campaigns in large organizations.
• How to balance between brand awareness initiatives and lead-generation activities.
• The complexities of managing large-scale projects, including roadshows and experiential marketing.
• How to prevent waste by streamlining approvals and ensuring ROI from high-production campaigns.
• The importance of discretionary funds for seizing unplanned opportunities.

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