Welcome to The Brandstanding Podcast! In this episode, hosts Brian and Emily Halley delve into the first three archetypes in their series on brand personality: the Innocent, the Explorer, and the Sage. Learn how these universally recognized character types can serve as powerful tools to connect your brand with your audience on a deep, emotional level.

Discover how:

• The Innocent seeks simplicity, optimism, and harmony.
• The Explorer thrives on freedom, individuality, and adventure.
• The Sage pursues wisdom, knowledge, and truth.

With actionable insights, examples, and relatable storytelling, this episode will help you identify which archetypal story aligns with your brand's mission and values. Don't miss the chance to refine your brand personality!