This week, Luke Stone, Becky Brennan and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.

See below links to this week’s discussed topics.

Everything Twitter and Mastodon that was discussed:

https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/

https://www.businessinsider.com/elon-musk-twitter-takeover-user-growth-rivals-mastodon-tumblr-2022-11?utm_source=reddit.com

https://adage.com/article/digital-marketing-ad-tech-news/why-mastodon-isnt-twitter-alternative-brands/2450026

https://www.bloomberg.com/news/articles/2022-11-07/mastodon-struggles-to-keep-up-with-surge-of-new-users-fleeing-twitter

https://www.wired.com/story/the-man-behind-mastodon-eugen-rochko-built-it-for-this-moment/

iPhone Privacy Issues resulting in class action lawsuit: https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313

Instagram to offer new subscription services: https://later.com/blog/instagram-subscriptions/?link=button&utm_source=Klaviyo&ut[…]1M10EGQDd79CqT6zzP2MD7l6aXbC0SThzgQGsme5ExT1vyOh7C5qrlE_4.YdHW8e

Brewdog making a stand against Qatar but not following through: https://www.marketingweek.com/brewdog-world-cup-anti-sponsor-stunt/?cmpid=em~newsletter[…]gn=weekly_news&eid=29313674&sid=MW0001&adg=PNI4kA4bkrj1b44

Christmas Ads

https://www.youtube.com/watch?v=92pdQJCdKvE&ab_channel=McDonald%27sUK McDonald's

https://www.youtube.com/watch?v=EKtTlEx_Njw&ab_channel=Amazon.co.uk - Amazon

https://www.youtube.com/watch?v=iiPGtMJOwPA&ab_channel=Tesco - Tesco

https://www.youtube.com/watch?v=quRdYbDZdNk&ab_channel=SkyTV - Sky

https://www.youtube.com/watch?v=_Qplq2LNDM0&ab_channel=BootsUK - Boots

https://www.youtube.com/watch?v=I_fD1d9QrcU&ab_channel=MichaelSpiersJewellers - Michael Spiers Ad Part 1

https://www.youtube.com/watch?v=Y0QW_xQNNC8&ab_channel=MichaelSpiersJewellers - Michael Spiers part 2