The Future of CX

Episode 8: Building a Lean & Mean Support Machine: Lessons from SimilarWeb’s CHARM Approach (Yael Oppenheim)


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In Episode 8 of The Future of CX Podcast, we sit down with Yael Oppenheim, Head of Support at SimilarWeb, to unpack her innovative CHARM framework—a lean, systematic approach to managing customer support at scale. From her unique journey as a yoga entrepreneur to leading a global support team, Yael shares how her fresh perspective helped her build a methodology that drives operational efficiency, enhances customer satisfaction, and prepares teams for the future of AI in support.

Discover how SimilarWeb supports a massive customer base with a small, agile team, why Yael sees AI as a vital part of the future, and the surprising power of metrics like the "Confusion Index" to streamline operations. Whether you're a support leader, CX enthusiast, or just curious about scaling support for growth, this episode is packed with actionable insights and strategic frameworks you can apply in your own organization.

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