Colton Korn, the Director of Player Personnel at Liberty University, joins Luke & the Moneyballers podcast to discuss Liberty's approach to the new era of roster management--rev-share, NIL, transfer portal--emphasizing that recruiting still matters. He emphasizes the importance of building relationships with players, the challenges of navigating financial aspects, and the need for a strategic approach to recruitment. Korn also highlights the significance of maintaining a healthy work-life balance for Personnel staffs.

Our Takeaways:

• Building relationships with players and their families is still crucial for retention.

• Investing in high school players can lead to long-term success for programs like Liberty.

Success metrics in college football are evolving beyond just winning games.

• Financial forecasting is essential for roster construction and player retention.

• Culture within a program still matters--it can significantly impact player retention and success.

Chapters

00:00 Navigating the New Era of College Football

05:58 The Evolution of Recruitment Strategies

12:05 The Role of General Managers in College Football

18:03 Work-Life Balance in College Football Recruitment