In Episode 8 of the podcast, I'm talking to Briony Kennedy, the founder of Australian ethical cosmetics brand, Adorn Cosmetics. This is a cracker of a conversation as Briony shares with us learnings from 12 years of business.

Like the best of brands, Adorn was born from the frustrations Briony had as a consumer and her journey has been held to account by passionate principles around sustainability, low-waste and no animal testing.

What I love most about our conversation is Briony's complete transparency of the realities of building her product brand from the ground up. Like any long term business, it has involved some really tough decisions, like selling the family home, and some very low points along the way.

Briony imparts a ton of brilliant advice for any type of product brand and her story will inspire you to look past the tough days and keep getting up. With 12 staff and a thriving business, she's showing the hard days are worth it.

Here's just some of her pearls of wisdom:

•How getting samples into the hands of her customers has been a complete game changer for Adorn, despite early doubters telling her it wouldn't work

•How her carefully designed digital offerings bring customers into her business sphere with services that solves their problems

•The importance of data and how Briony applies it to Adorn

•What software systems Adorn uses for Marketing automation, CRM and sales

•The value of having basic financial literacy

•How a raft of accreditations helps Adorn appeal to a broad set of customers, who identify with different values that appeal to them

And SO MUCH MORE!

Links:

https://www.adorncosmetics.com.au/