In January 1996, Bill Gates published an essay titled “Content is King”, which was published on the Microsoft website.  A couple of interesting quotes, especially considering it was 1996:  

“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.”    

“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”  

When I reviewed your LinkedIn profile, you say that you help others “build community and engagement”.   What do you mean by “build community an engagement” and why is it important to build community and engagement?   a. If "Content is King", "Engagement is Queen".  You can post all kinds of content, but if you don’t engage with your audience, through comments, build rapport and  relationships then it is not good.  Engagement allows you to build relationships and trust.  b. Engagement=always commenting on other stuff and commenting on those that comment on your feed.  You have to go out and engage in the content.   c. It’s a little networking event inside the comments.  Let’s talk about what you call the “4 Purposes of Content”: 

1. Educational 

2. Informational 

3. Inspirational 

4. Entertainment.