The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation.

Beers:

Thom: Victory Brewing Company, Downingtown, PA, www.victorybeer.com 
Old Horizontal, https://untappd.com/b/victory-brewing-company-old-horizontal/3828 

Brad: Victory Brewing Company, Downingtown, PA, www.victorybeer.com 
Prima Pils, https://untappd.com/b/victory-brewing-company-prima-pils/3820 

References:

Lancaster Brewing Company, www.lancasterbrewing.com 

Music:

Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw 

Track: Rocky Top, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44

Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.