Churn is a consistent problem in most fitness businesses. There's a huge emphasis on sales and marketing but when it comes to reducing churn you don't receive the relevant help, information or support to understand how to do it. The information you're given is often how you can save a client at the point of churn but the point of churn, isn't the problem. In today's episode we help you understand churn and what actually stops high churn rates from occurring.