Most small med-tech companies can’t afford million-dollar ad campaigns or massive trade show budgets—but they don’t need them. A founder-led brand gives you reach, authority, and buzz without spending a fortune.In this episode, we break down: • Why you should build a founder brand (and what happens if you don’t). • The power it gives you to control your message and attract the right audience. • The unfair advantage it creates for small companies competing with industry giants. • Examples of people inside and outside med-tech who have built successful brands and leveraged them for massive growth.If you want a step-by-step guide on implementing a founder brand, check out Dave Gerhardt’s book Founder Brand. - https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523408