Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s.

Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 8: Gather Insights From Your Metrics.

Show Notes:

• Jon Crowley (@joncrowley)
• Diamond Marketing
• “Your Funnel Isn’t a Journey: Data vs. Insights” — Design/Content 2016
• A Benign Conspiracy