London-based choreographer Holly Blakey has built a successful career choreographing music videos for the likes of Florence and the Machine and Coldplay, as well as on projects for art galleries and fashion houses such as Gucci and Dior. She has also created extensively for stage, premiering Cowpuncher and its sequel Cowpuncher My Ass—which both explore cowboy archetypes and the Spaghetti Western film genre—at the Southbank Centre in 2018 and 2019 respectively.