In this PLOScast, Elizabeth Seiver speaks with Matt Shipman, science writer and author of The Handbook for Science Public Information Officers, about his experience as a PIO for North Carolina State University and his advice for anyone interested in promoting scientific research. The interview covers the process of creating a press release, the impact of journal preprints on science journalism, social media tips for scientists and changing media landscape. For show notes click here: http://blogs.plos.org/plospodcasts/2016/03/21/how-to-communicate-science-an-interview-with-matt-shipman/