Our special guest this week is Samantha Russell, CMO of Twenty Over Ten. Listen now to learn how to personalize marketing communications for every advisor in your firm (because they're all different people, right?), what it takes to develop a good relationship between your sales and marketing teams, and discover Samantha's love for fish tacos and Topo Chico mineral water...even though we weren't quite sure if we could remember its name. Hosted by Torie Happe (FIX Flyer) and Johnny Sandquist (Three Crowns Copywriting and Marketing).