Hooked on Products

Episode 8 – Inside the Mind of a Customer with Sara Dunn

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In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.

Show Notes
  • Sara’s Agency – 11Web
  • Sara’s Personal Site
  • Sara on Twitter
  • Sara’s YouTube channel
    • Key Takeaways
    • For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
    • Screencasts to show off a premium WordPress product’s admin is a big help.
    • Step by step documentation is preferred for onboarding.
    • As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
    • There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
    • Predictable annual subscription costs keep things simple.
    • Most premium plugins don’t seem overpriced for Sara’s B2B client projects.
      • ...more
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      Hooked on ProductsBy John Turner and Phil Derksen