The self help, personal development industry generated $9.9 Billion in revenue in 2018 and one of the most rising professions in 2018 was the role of being a personal or business coach. The average U.S. coach makes $62,000 a year. The total U.S. self improvement market grew by 4.6% since 2011. With all of these resources available to us and so many of them consumed wouldn’t you expect the growth to stop or slow down somewhere along the way? Wouldn’t a strong return on investment in these programs, books, webinars, coaching services… indicate the kind of growth where we finally “Get it” without having to keep purchasing it? Is it a scam? Something meant as a teaser to make you have to keep going in search of the actual answer? Or is the problem that we hear or read but we aren’t really listening or digesting the words?