In this episode, we dive into the game-changing world of Name, Image, and Likeness (NIL), inspired by Homegrown Group’s blog. From Ohio State’s $20 million roster to Michigan’s $10 million quarterback deal, NIL is rewriting the rules of college athletics. We explore its origins in legal battles, spotlight stars like Livvy Dunne and Caitlin Clark cashing in, and unpack its ripple effects—recruiting shifts, transfer portal chaos, and questions of fairness. What does this mean for the future of amateurism? Tune in for a deep look at the money, power, and potential of NIL.