In this episode, Tracey talks about the mistake that course creators make of thinking of a course topic based on what they want to teach versus what their ideal client NEEDS them to teach.  She talks about why people buy, the importance of knowing where it hurts, and how to bling up your thing to make sure it gets attention.

To see the framework Tracey describes at the end of the episode, visit https://traceyteaches.biz/knowing-what-your-ideal-client-needs/