Eric Dinger, founder of Land Option, joined us at FBN Farmer to Farmer to talk farm programs. His pitch: there are roughly 1,100 programs nationally, any given farm qualifies for 50–80, and nobody has time to sort through them. Land Option solves it by training local trusted advisors — agronomists, accountants, crop insurance agents — to deliver field-by-field "game plans" to producers. Early numbers: ~$78/acre in new top-line revenue, $2/acre upfront, 10% on programs found. Eric's bigger point: out-efficiencying your neighbor on the same bushel is a race to the bottom. The farms that win the next decade will sell soil, water, and carbon alongside grain.