In this episode of ChatGTM by Inc Tank GTM, I sit down with Lee Howley of Howley and Company to explore how he's revolutionizing his restaurant franchise operations using cutting-edge technology. Lee shares insights from his journey, starting with his unexpected entry into the restaurant industry and evolving into a tech-savvy franchise operator. We delve into the build versus buy debate, as Lee explains the benefits of creating custom solutions tailored to his business needs. Discover how his innovative tools, like a third-party aggregator reconciliation system, have streamlined operations and saved valuable time for his team. We also discuss the challenges of change management and the impact of in-house tech on team performance. Join us for an engaging conversation on leveraging technology to enhance restaurant operations.