Tune in to Episode 8 with Lloyd Bashkin, CEO of Lloyd Scott & Company. We dive into his successful work as a business consultant-coach helping companies reach their fullest potential. We walk through solutions to the biggest obstacles businesses face as it relates to growth. We explore the process of optimizing the market’s brand perception of your business and the how to adjust as markets inevitably shift over time. We explore Lloyd’s unusual background including his connection to and conversations with the Grateful Dead about joining the band after Jerry Garcia’s passing.