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Episode 8: Making e-commerce work for farmers
The economics of the food chain are broken and it's farmers who pay the price. They buy high, sell low, and the empty produce shelves we saw at the turn of the year show that the situation is unsustainable.
In February 2023, FutureFarm launched its newest innovation: Collective Deals is a reverse auction for the agtech industry.
In the latest episode of the podcast, CEO Florian Ritzmann dissects the game-changing early findings and assesses what the data says about farmers' online buying behaviours in the digital age.
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By FutureFarmThe economics of the food chain are broken and it's farmers who pay the price. They buy high, sell low, and the empty produce shelves we saw at the turn of the year show that the situation is unsustainable.
In February 2023, FutureFarm launched its newest innovation: Collective Deals is a reverse auction for the agtech industry.
In the latest episode of the podcast, CEO Florian Ritzmann dissects the game-changing early findings and assesses what the data says about farmers' online buying behaviours in the digital age.