On this episode, we speak with Maria O'Donnell, Sales & Marketing Manager at Nuasan, about her company's growth aspirations, her experience on the Sport Endorse platform and her views on the value offered by elite athletes for brand’s marketing objectives. 

Social links -

IG: nuasan__

IG: sport_endorse

Web : Sport Endorse Platform

Show notes:

2:06 Nuasan – Natural, Sustainable and functional products for active people and those involved in sport

6:45 How Nuasan found Sport Endorse

8:15 Involvement with professional sports people as part of marketing strategy

12:35 Athletes deal with brands that tie well with their sporting side

14:50 The aspirational element of a sports fan to use the product a sports person uses herself

15:50 Finding genuine brand ambassador that love their products beyond social media promotions

17:22 Surprised with ability to access many professional athlete on the platform

18:20 Personalised support and fair treatment on the platform

19:25 Finding the right match and building connection with athletes on the platform

21:30 Expectation setting and planning comms. with the booked athletes

23:45 Working with international athlete tie in with brands global aspirations

25:15 Expansion and growth for Nuasan across European & UK markets

27:32 Nominated in the V Awards 2021 (Fave Beauty Category)

29:30 “No matter what size your business is, there is a potential opportunity for collaboration with an elite athlete”