Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." Wes is a huge advocate of removing friction in the buying process and we had to have him on Revenue North!

Product-led strategies are popular among successful companies like Slack, Dropbox and Hubspot because of their speed of delivering value to the customer. They recognize the product is not just one part of the customer experience; it is the core of the customer experience. Watch as Wes and Mark cover the basics for any SaaS company to test and evaluate a product-led strategy.