Somewhere, near to you, is a "big sexy idea" for your business--the thing you can become known for. Mark Levy has worked with business icons such as Marshall Goldsmith and Simon Sinek, plus CEOs, performers, and people on the way up, to find their differentiator and the best ways to express it. In this episode, Mark explains ways to find your idea, craft stories, and develop multiple elevator pitches in order to dramatically grow your renown and revenue.

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