The Gen Z Marketer

Episode 8: MarkeTips on Building a Brand Bible


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The brand bible is something I've always loved building or reading for a brand. It is the ultimate guide that tells us who the brand is and what is the brand about. It also helps in making decisions when it comes to marketing, advertising, and doing business. I've shared some tips and insights on how you can build your brand bible to improve the way you do business.

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The Gen Z MarketerBy Jamiya Umali, MA IMC