In this episode of "The Two Teds," Ted OIson and Ted Boutrous discuss the growing importance of media relations as a critical skill for lawyers and a potentially significant factor in controversial legal cases. They talk about the necessity of working with the media to protect the client's interests, brand, and reputation; the delicate balance that lawyers must strike when dealing with journalists; and how law firms' media strategy has evolved in recent years. They also draw upon their experience working on high-profile cases to share best practices.