Industry stalwart Mike Adams of Adams Technologies and EasyBender Americas has seen the industry from many angles. The 1997 recipient of packagePRINTING's Diecutter/Diemaker of the Year award talks about the key to surviving in a market driven economy, how technology impacts hiring the next generation, better tooling, innovations in rotary technology, additive technology, growth opportunities, future trends and why steel rule dies are unlikely to be replaced, at least in certain industry segments. He addresses new vs. upgraded equipment, service issues and the upside of automation, while noting the positive impact of the IADD on the industry in terms of knowledge sharing and driving technology forward. He also provides insight to podcast hosts Gino Gualtieri and Lisa Boyd about family owned and run businesses. Transcipt available here.