Welcome to Episode 8 of the Front Office Exchange podcast, featuring Natalie Best, Executive Vice President and Director of Client Service at French/West/Vaughan, one of the fastest growing PR agencies in the world.

I was excited to interview Natalie, as it's a bit of a departure from what I've done in the first few episodes. French/West/Vaughan has clients in the sports world - with Michael Vick and the Wrangler Network among its most notable - but it is a generalist firm at heart, so therefore Natalie doesn't work exclusively in sports business like some of our past guests. She did in her early career, however, working for the NBA's league offices in New York right out of school, before moving on to the "old" Charlotte Hornets in her home state of North Carolina. Natalie offers great perspective on how her career has evolved and what it's like to be married to someone who works in sports as well.

Big thanks both to Natalie and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at [email protected] and on Twitter at @jakefehling.

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